Who needs a Content Management System (CMS)?

In today’s world of e-Businesses, content flow is almost as crucial as cash flow. If an enterprise cannot refresh the information about its product on a continuous basis then it will not be able to fulfill the today’s Internet based expectations.

If any company wants to increase the content flow without spending lots of money and with less problems then the Content Management systems are chosen as a way to automate the content gathering and delivery process. Any company or organization will need the CMS if it meets minimum 4 requirements out of the many listed below:

  • A big organization where web publishing is spread over many places, and to communicate the content between different branches is very time consuming
  • The web site of the company is big and there are frequent updates of content or structure
  • The online operation perform personalization
  • Very frequent content integration between the web site and retail outlets, call centers, email newsletters or other channels
  • Strong requirement to manage specifications from R&D to customer support
  • Company has customers which also contribute to the site
  • One individual has intimate knowledge of the entire site (and others have intimate knowledge over their own sections) so if there is a requirement for changes then it is not possible to change it without the help of a specific individual.

If the organization/company finds that it needs the Content Management system then before selecting one, organizations must also evaluate the cost of not having a system in place. These questions asked should be:

  • What are the costs associated with your content being unavailable either through the Web site, or from your primary content storage systems?
  • What is the risk of having inaccurate content on your Web site?
  • How much does the insurance for that risk cost?
  • How do you recover and replace inaccurate content when your Webmaster is unavailable?
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